20 Effective ways to Promote your Blog

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I recently came across an Infographic relative to the promotion of blog. The infographic questioned the fact that we invest a lot of time to create quality content on our blog, but are How we promote our articles… Are you using the ways which will definitely work out?Here are the 20 tips on How to Promote your Blog

1: Use Your Contacts

Not to be overlooked! This is probably one of the most effective aspects to promote your blog on which you worked hard!

Friends / Knowledge: The strategy that I find the most effective and the most interesting is to create a list of your relevant contacts (friends, colleagues, bloggers, journalists, etc..) within your connection. Send customized emails to your list to promote your blog and articles.
Newsletter: Add your latest articles in your monthly newsletter.
Groups and Forums: Share through groups and forums on which you are active. Ask People Opinion also.
Signature: Add a link to your last article in your email signature.
RSS: Your RSS Feed automatically publishes and send an email to persons who are registered.

2: The Social Network

Facebook: Share your article on your personal profile, on your business page, in groups (if set) and using advertisements.
Twitter: Plan a tweet 2-3 times a day at different times of the day (with different titles of course) and that for the next 30 days.
Pinterest: Creating a “board” that will contain all your items with attractive images will definitely help in promotion.
Linkedin: Share your article on your Linkedin profile, in the groups you participate actively (always trying to start a discussion.) You can even create an ad to promote within the platform.
Google Plus: Share articles with your circles and the general public with an appropriate title for your SEO.

3: The Bookmarking Sites

StumbleUpon: Not to be overlooked, StumbleUpon can be a bomb traffic!
Reddit: Just like StumbleUpon, Reddit is also very effective to find your articles.
Digg: Well, Digg is also another social bookmarking site which helps in getting much better traffic.
Delicious: Help your knowledge after you find your item by adding it to Delicious.
Technorati: Technorati really an awesome platform for promoting your Blogs.

4: Other Relevant Techniques

Comments: Comment on different blogs is an intelligent way to increase your reputation and get some amount of traffic also.
Guest Articles: Submit your article as a guest post on other blogs, it will also enhance your popularity and you get quality backlinks also.
The site IFTTT.com lets you publish your article to more than 50 different sites.
Read relevant articles and follow your competitors to get some knowledge about their strategies.

It goes without saying, but my last tip is simply to create a high quality content as we all know “Content is King”. Share your favorite resources, your stuff, your strategies that bring value … all these aspects will ensure that your article will be found by the right people who may in turn Reshare!

5. Use Social Media

Social media is one of the best tools to promote your blog. Platforms like Facebook, Twitter, Instagram, and LinkedIn can help you connect with a larger audience. Here’s how to do it:

Create Accounts: Set up profiles on different social media platforms. Make sure they match your blog’s style and message.
Share Posts: When you publish a new blog post, share it on your social media accounts. Write a catchy description to grab attention.
Engage with Followers: Respond to comments and messages. Ask questions to encourage discussions.
Join Groups: Participate in groups related to your niche. Share your posts when relevant and engage with group members.

6. Join Blogging Communities

Connecting with other bloggers can help you grow your audience. Here’s how to get started:

Find Communities: Look for online communities on platforms like Reddit or specific blogging forums.
Participate Actively: Share your knowledge, answer questions, and promote your blog when appropriate.
Network: Make friends with other bloggers. Collaborate on projects or share each other’s content.

7. Guest Blogging

Guest blogging is when you write a post for someone else’s blog. This can help you reach new audiences. Here’s how to do it:

Find Blogs in Your Niche: Look for blogs that accept guest posts. They should have a similar audience to yours.
Pitch Ideas: Send a friendly email proposing a topic you want to write about. Make sure it’s relevant to their readers.
Write Quality Content: When accepted, write a high-quality post. Include a link back to your blog in your author bio.

8. Email Marketing

Building an email list is crucial for keeping in touch with your readers. Here’s how to start:

Create a Signup Form: Add a form to your blog where visitors can subscribe to your newsletter.
Offer Incentives: Encourage sign-ups by offering a free ebook, checklist, or exclusive content.
Send Regular Updates: Keep your subscribers informed about new posts, promotions, and updates.

9. SEO Optimization

Search Engine Optimization (SEO) helps your blog appear in search results. Here are some simple tips:

Use Keywords: Research keywords that are relevant to your content. Use them naturally in your posts.
Optimize Titles and Headers: Make sure your titles and subheadings include keywords. This helps search engines understand your content.
Write Meta Descriptions: Create a short summary of your post for search engines. This is what people see in search results.

10. Collaborate with Influencers

Influencers can help you reach a larger audience. Here’s how to work with them:

Identify Influencers in Your Niche: Look for people who have a large following in your field.
Reach Out: Send a polite message introducing yourself and your blog. Suggest ways you could collaborate, like sharing each other’s posts.
Build Relationships: Engage with their content regularly. This can lead to opportunities for collaboration.

11. Participate in Link Exchanges

Link exchanges involve sharing links with other bloggers. This can boost your visibility. Here’s how:

Find Blogging Partners: Connect with bloggers in your niche who are open to sharing links.
Agree on Terms: Decide which posts you’ll link to each other. Make sure they are relevant to both audiences.
Monitor Your Links: Keep track of the performance of these links to see what works best.

12. Utilize Pinterest

Pinterest is a visual platform that can drive a lot of traffic to your blog. Here’s how to use it:

Create Eye-Catching Pins: Design pins that are visually appealing and represent your blog posts well.
Join Group Boards: Collaborate with other pinners by joining group boards in your niche.
Link to Your Blog: Ensure all pins link back to the corresponding blog post.

13. Create Shareable Content

Content that is easy to share can help you reach a wider audience. Here’s what to focus on:

Infographics: Create visual representations of information that others can easily share.
Quizzes and Surveys: These can be fun for readers and often encourage sharing.
Videos: Consider turning blog posts into videos for platforms like YouTube.

14. Engage with Your Readers

Building a community around your blog is essential. Here’s how to engage effectively:

Respond to Comments: Take the time to reply to comments on your blog and social media.
Ask for Feedback: Encourage readers to share their thoughts on your posts.
Create Polls: Use polls on social media to involve your audience and make them feel heard.

15. Network at Events

Attending events can help you connect with other bloggers and potential readers. Here’s how to make the most of it:

Look for Relevant Events: Find blogging conferences, workshops, or local meetups related to your niche.
Prepare Your Elevator Pitch: Have a short introduction ready to tell people about your blog.
Collect Contacts: Bring business cards and exchange information with other attendees.

16. Leverage Podcasting

Podcasts are becoming increasingly popular. Here’s how you can get involved:

Start Your Own Podcast: If you enjoy speaking, consider starting a podcast related to your blog topics.
Guest on Other Podcasts: Reach out to existing podcasters and offer to be a guest. Share your expertise and promote your blog.

17. Host Contests or Giveaways

Contests can attract attention and encourage sharing. Here’s how to run one:

Choose a Prize: Select a prize that will appeal to your audience. It could be a product, service, or even a shoutout.
Set Clear Rules: Clearly outline how to enter, such as sharing your post or following your blog.
Promote the Contest: Use social media and email marketing to spread the word about your contest.

18. Create a Content Calendar

Planning your content helps you stay consistent. Here’s how to create a calendar:

Choose Your Frequency: Decide how often you want to post (e.g., weekly, bi-weekly).
Plan Topics Ahead: Brainstorm topics for each post in advance. This can help you stay organized and focused.
Schedule Posts: Use tools like Buffer or Hootsuite to schedule social media posts in advance.

19. Use Hashtags

Hashtags can help your content reach a wider audience on social media. Here’s how to use them effectively:

Research Relevant Hashtags: Find hashtags that are popular in your niche.
Use a Mix of Popular and Niche Hashtags: This will help you reach a broader audience while still targeting your specific niche.
Engage with Hashtags: Follow and engage with posts using your chosen hashtags to connect with other users.

20. Analyze Your Analytics

Understanding your blog’s performance can help you improve. Here’s how to use analytics:

Set Up Google Analytics: This tool tracks your blog’s traffic and user behavior.
Review Key Metrics: Look at metrics like page views, bounce rates, and referral sources.
Adjust Your Strategy: Use the data to see what content resonates most with your audience and refine your approach accordingly.

21. Submit to Blog Directories

Listing your blog in directories can help new readers find you. Here’s how to do it:

Find Relevant Directories: Look for directories that focus on blogs in your niche.
Follow Submission Guidelines: Each directory will have its own rules for submission. Make sure to follow them closely.
Update Regularly: Keep your listings updated with your latest information and content.

22. Cross-Promote on Different Platforms

Sharing your content on multiple platforms can expand your reach. Here’s how:

Tailor Your Message: Adjust your posts for each platform. What works on Instagram may not work on LinkedIn.
Link Back to Your Blog: Ensure that all posts lead back to your blog for more information.
Engage with Different Audiences: Interact with your followers on each platform to build relationships.

23. Write Compelling Headlines

Your blog’s headline is often the first thing readers see. Here’s how to make it engaging:

Use Power Words: Incorporate strong, descriptive words that evoke emotion.
Keep It Concise: Aim for clarity. A good headline should be easy to understand and not too long.
Ask Questions: Headlines that pose a question can pique curiosity and encourage clicks.

24. Repurpose Content

Repurposing content allows you to reach different audiences with the same material. Here’s how to do it:

Turn Posts into Videos: Create short videos summarizing your blog posts for platforms like YouTube or Instagram.
Create Slide Decks: Transform blog posts into slide presentations for sharing on platforms like SlideShare.
Update Old Posts: Refresh older content with new information and share it again on social media.