A “Guest Post” is a piece that someone else writes and puts on their blog. When you write on your own blog, you make a “post,” but when you write on someone else’s blog, you are a “guest.”
Guest posts are helpful for marketing and managing your reputation for a number of reasons, such as getting your brand mentioned or taking up space in search results for your brand. Most people, though, use them to add backlinks for SEO. But guest posts are often used in bad ways. We’ll talk about that later in this article.
If you are writing on someone else’s blog, you are called a “guest author.” We’ll assume that you want to spread the word and get a link back to one of your own websites.
How guest posting works
Here are some rules you should know about writing guest posts. There is a lot of information about this topic on the internet, and we’ve put links to a lot of good resources at the bottom of this article. But here are some quick and easy things to know.
Things to keep in mind about guest posts Service
Guest posts need to be written well. People and search engines are both becoming more selective.
Posts must be about the same thing. For the most value, people must want to read them. You don’t want people to come to your post, see that it’s not relevant, and then click back to search results. This is called a “bounce,” and it can hurt your post’s ranking in Google.
People who use social media should want to share what you write. Sharing makes more people read. In the field of reputation marketing, sharing on social media helps get the word out.
When you put links to other sites in your posts, they should be useful and related to the article. Make sure the anchor text that goes over the links is correct.
Don’t post on sites that have a lot of guest content because the links aren’t very useful.
Who can write a Guest post?
Almost anyone can write a guest post, but not many can write one that gets a lot of attention. Most of the time, you can’t “make” a post go viral. But it doesn’t have to become a big hit. It only needs to be useful, on-topic, and well-written to bring in traffic and link juice over time.
A good guest post is on-topic, useful, and comes in different lengths. People like Neil Patel say that guest posts should be much longer than 500 to 1000 words. More like 2500 words. Data suggests that if your website has more content, it has a better chance of ranking high in Google’s search results. But it’s not necessary to write long posts. Writing a good post is more important than writing a long one.
Check out this post about SEO-enabled articles for a more in-depth look at how to write a post for both people and search engines.
Guest post headline basics
Let’s say you own a business that shaves llamas and you want to protect or improve the search phrase “Lloyds Llama Shaving Business.” In this case, you might have written posts for someone else’s blog, and the titles of those posts might have been:
The best scissors to use to shave llamas
Answers to the Top Ten Questions About Llama Shaving
Secrets of Llama Shaving Revealed!
Restaurants in New York that serve shaved llamas Legendary Llama Shavers from the Past
If you shave llamas, these are good (and interesting) headlines for your niche. Remember that the goal of a headline is to get people to click on it in the search results, which will then increase the number of people searching for it online.
Ideas for titles of guest posts
Some common ideas for blog/guest post titles are the ones below. These ideas are meant to help you come up with your own:
- What is…
- How to…
- Tips for…
- Examples of…
- Best examples of…
- Benefits of…
- Alternatives to…
- [Process] template…
- [Product] vs. [Product]…
- How to fix…
- How to use…
- How to integrate…
- How to cancel…
- How to Embedding relevant links in guest posting service
- How to Embedding relevant links in guest posting service
There is a place to put a link in each of these articles. Here’s what I mean: Let’s say you’re trying to build your online reputation and you have the web addresses of three good web pages you want to promote. One is your own website, and the other two are positive articles about your business that already show up high in search results, but not high enough.
http://bloggingboss.com/
http://www.ezzeeideas.com/2013/01/04/gard4en/the-llma-is-in.html?pagewanted=all
http://ezzeeideas.com/
People don’t want to just link to your sites, though. They also want to quote from other sources. You have to give people what they want when they read your content. Outbound links to other sites about the best llama shears, the best time of year to shear, where to buy a good llama, etc., are all important for the reader.
How many links should a Guest post have, though?
If the links don’t go anywhere, the answer is “0.” But you need to put the right number of links in the article if they are relevant and helpful. There is no set number. “Will a link make the piece better?” is the question. If a link doesn’t improve the post, don’t include it, even if it’s a link to your own work. As you’ll see in the last sentence of this article, quality is important.
But if you need a rule of thumb, you should usually only put one link from a guest post every 500 words. So a guest post with 1000 words could fit up to two or three links. Even if your guest post is great, if it has too many links, it can look like spam, even if it isn’t.
